Some LetterStream customers are already realizing the annual savings created by weeding out and/or correcting undeliverable addresses.
If you acquire new mailing lists (member lists, community lists, etc.), especially from non-qualified list providers, it might be worth a little investment to make sure the addresses that you’ve been provided are valid ones.
Using address correction tools to clean up addresses and discover which ones are incorrect could pay for itself with the first mailing. If the list is used over and over, the savings keep accumulating.
Consider a mailing list of 1,200 names. If 5% of the addresses are undeliverable, you would be wasting more than $25 in postage fees alone, not counting time, paper, printing, envelopes, etc. If you mail to the same list each month, that would add up to hundreds of dollars in no time. Another cost to consider is the time and money wasted handling the return mail; collecting bins of returned mail itself, looking up new addresses, resending documents by hand, shred fees for properly destroying returned mail and environmental impacts.
So, here’s an idea… if you acquire a mailing list or simply get a lot of return mail, try running your mailing list through our address correction tools. You can upload any size mailing list directly to our website for cleaning and we will return the results fast; often in less than 10 minutes. We’ll format the addresses to USPS CASS (Coding Accuracy Support System) standards, correct City and Street spellings, flag undeliverable addresses, and attempt to assign the correct zip code with zip+4 digits.
If you use our Deluxe Address Cleanup, which includes NCOA (National Change of Address) lookups, we can even tell you if the person filed a change of address card with the Post Office, letting you know exactly when they moved and where they moved to.
Reducing returned mail is good for business, good for the pocketbook, and good for your sanity!
